Web Copywriting – Converting Words into $$$

Web copywriting is a powerful advertising tool that will transform your web site into one big advertisement that drives visitors to purchase your product or service.

Web copywriting starts with extensive research:

1. Before you start designing your web site you need to know all the angles of the product or service you are selling such as how it works, the features, the benefits, the advantages over the competition and of course the target audience.

2. Perform a keywords research. Suitable targeted keywords will optimize your web site and will get you higher rankings in the search engines. It is important to have an understanding of the SEO copywriting process to maximize the potential of your web site.

Web copywriting strategies:

1. Write a killer-headline that exactly tells your visitors how your site will:

·         Save them money, or

·         Save them time, or

·         Make them feel better, or

·         Make their lives easier, or

·         Make them extra income, or

·         Give them piece of mind, or …

Your headline is the MOST IMPORTANT part of your site. You only have 10 seconds to grab your visitors’ attention before they move on. So make sure that they see a headline that clearly states the biggest benefit you have to offer.

2. Design a benefit-driven sales copy that

·         Introduces your product or service

·         Explains the benefits (Your visitor wants to know “What’s in it for me?”)

·         Sells to your web site visitors on the value of your offer.

Your web content should be appealing and easy-to-read. Make it reader focused by inserting the word “you” often. Make use of power phrases when appropriate. They are a good lead in to your call for action.

Here are some examples of power phrases to use:

·         “Here’s the bottom line …”

·         “Quite frankly …”

·         “Let me explain …”

·         “As you may already know …”

·         “In fact …”

3. Design your web site following these simple guidelines:

·         Choose a simple color scheme and a couple of fonts and stick to them.

·         Stick to light background colors – much easier to read.

·         Avoid unnecessary graphics and images. Only use an image if it serves a purpose. You do not want to distract your visitors from your sales message.

… And if you are looking for a web site development program that cuts your development time down massively, then inquire about XSitePro. It is the Internet Marketer’s alternative to FrontPage and DreamWeaver.

4. Establish your credibility by giving results-oriented testimonials from customers who have benefited from your product or service. Also tell them about yourself – your qualifications, accomplishment and experience related to your product or service offered.

5. Call to action.  Don’t leave your visitors up in the air. Tell them exactly what you want them to do:

·         Give their name and email address?

·         Buy now?

·         Call a free number?

Build value into your offer through emphasizing the benefits and don’t forget the bonuses or freebies. People like to think that they get more value than they are paying for or to get something for FREE for their effort.

For an amazing arsenal of proven and tested strategies on web copywriting and other advertising and marketing strategies that will explode your business check out this package of a good friend and colleague Trevor ‘Toe Cracker’ Crook – the Crocodile Dundee of Copywriting. Check out  “The Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day”.