Direct Mail Copywriting For Mail Magic!

What is your response on direct mail copywriting? Are your letters read or did they end up in the pile of junk mail?

First let’s look at what happens to the mail. Over 50% of people go straight to the mailbox when they come home. Then they carry the mail inside and start sorting it. In general people will sort their mail in three piles:

• Must read immediately - personal and important mail, such as a letter from a solicitor, medical results, cards of friends, letter from the tax department etc.
• Need to act – bills, etc.
• “Junk” mail – which goes straight to the ‘round filing cabinet’. 

Knowing that we need to look at ways to get our direct mail read. The use of direct mail sales letters is one of the most powerful ways for a business to increase its sales. A direct mail project is easy and relative inexpensive.

The key to success in direct mail copywriting is:

• Know exactly who you are selling to. If you offer the right product to the wrong market then even the best copywriter in the world can’t write a successful sales letter. It just won’t work. You must know your target audience, what their problems are and how you can solve their problems.

• Make special offers they can’t resist. How many times have the words ‘ON SALE NOW’ influenced your behavior? An exciting special offer persuades prospects to justify their decision to buy because of the discount or something extra they are getting by acting now.

• Write a persuasive clearly designed sales letter.  Remember:

o       People don’t buy what they need, they buy what they want

o       People don’t buy features, they buy what the features give them …the benefits

o       90% of people buy on emotion. Use action oriented verbs, words and phrases that trigger emotions.

o       Make an easy to read clearly designed sales letter.

• A targeted mailing list is the most important element in a direct mail campaign. You must spend as much time selecting your lists as you do putting your product or service together. And of course, the best list is still your own customer database. 

• Mail often. Effective marketing involves connecting with your prospects over and over again until the ‘light’ goes on and they realize they ‘need’ your product or service. People don’t really remember what you sent them that’s why you need to send mail often. You need to jog their memory over and over again.

• Make your mail look PERSONAL. Nothing gets a letter opened faster than a hand written envelop with a REAL stamp on it. Don’t have your company name stamped on it anywhere either, just put your return address. Don’t use labels. Labels give the impression of a bulk mail out and your mail will end up in the junk pile.

• The Rule Of Seven – Basic marketing strategy. Don’t even begin your direct mail copywriting campaign unless you are committed to connecting with your prospects in one way or another at least 7 times within an 18 month period. If you are willing to put in the effort and follow this basic marketing strategy you are paving the way to get your MAIL MAGIC.

If you need help in direct mail copywriting then I recommend this amazing copywriting program by Trevor “Toe Cracker’ Crook – The Crocodile Dundee of Copywriting. Trevor offers this amazing arsenal of proven and tested strategies on copywriting and other advertising and marketing strategies that will explode your business.

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to view Trevor’s “Ultimate Direct Response Advertising and Marketing Business Tool Kit – Judgement Day”.

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