Copywriting for Profit

Copywriting for profit is strategically writing strong, influential words that sell your product or service with the intention to inspire the reader to act.

Readers quickly scan the top of a page and make snap decisions based on that first message. This first sentence is what ultimately gets people in to:

• Pick up that phone and make that call
• Subscribe to a newsletter
• Buy a product

Needless to say that …

Writing Headlines Is The Most Important Copywriting Skill.

The purpose and actually the ONLY purpose of your headline is to hook your reader into wanting to find out more.

Here is how you get started with your copywriting:

• Create a Swipe File. Look up sample headlines for a product or service you want to create. If you like them collect them in your file. Ads that work are time tested and are often used over and over again.

• One way to start writing headlines is by cheating a little - just use the sample ideas and adapt them.  

• Make sure you follow the 4 step AIDA formula:

 What to keep in mind when copywriting?

• Your headline must appeal to your readers self interest. Your headline must answer this critical question ‘What’s In It For Me?’

• 90% of people buy on emotion and then justify what they bought with logic. People like to look attractive, be successful, etc. There are words and phrases that trigger emotions such as amazing, achieve, explode, dynamic, fascinating, etc.

• People don’t buy what they need, people buy what they want. So grab their attention by clearly stating the benefits of the product up front and back the benefits up with testimonials, test results, etc.

And as a finale Edit, Edit, Edit!

Ask yourself “Does my copy exactly express what I’m trying to say as succinctly as possible and still get the same message across?” This is very important when copywriting advertisements - they are costly. And as they say “often less is better”.

A good friend and colleague, Trevor ‘Toe Cracker’ Crook – The Crocodile Dundee of Copywriting – gives the following example of editing just one paragraph in his eBook “Copywriting Made Easy”:

Example One:

Copywriting is not easy. Ask anyone.

And, if you’ve tried it, you know that your headline is the most critical part to your sales copy.

It can make or break your campaign. In fact, it’s the difference between getting your next sentence read and moving your prospect one step closer to purchasing your product or service.

Example Two:

Copywriting is not easy. Ask anyone.

The biggest key to your copywriting success is a powerful benefit driven headline.

Your headline draws your prospects into your copy – compels them to keep reading and generates sales.

By editing this paragraph Trevor reduced it from 71 words to 35 words.

… And for an amazing arsenal of proven and tested strategies on copywriting for profit and other advertising and marketing strategies that will explode your business

Click Here

for more information about Trevor’s “Ultimate Direct Response Advertising and Marketing Business Tool Kit – Judgement Day”.

Valuable software programs that help you streamline your business:

• Glyphius copywriting software helps you to improve profitability by using statistical analysis to mathematically study profitable ads. It allows you to score any ad copy after comparing it with a massive database of profitable and unprofitable ads.

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• Market-Soft.com has developed a professional quality internet marketing software tool that automates the processes needed to effectively market products and services on the internet.