Copywriting Job

A copywriting job is a creative position that involves planning, research and original development of marketing and advertising material.

The job also includes creating, revising, editing, fact-checking, proofreading and obtaining approvals for the copy. And if this is not enough, if you are a freelance copywriter you’ll need to be able to write proposals, prepare contracts, manage accounts and market your business as well.

Needless to say that a copywriting job requires:

• A high level of creativity
• Accuracy
• Excellent communication skills at all levels
• Excellent conceptual ability 

The responsibilities that go with a copywriting job depend on the job, but may include any or all of the following:

• Creating a variety of marketing and advertising materials, which may include newsletters, web sites, brochures, press releases, direct mail campaigns, email marketing campaigns, articles, TV and radio commercials/scripts, etc.

• Writing proposals and preparing contracts

• Consistency in your approach to all your work and dealings with clients, colleagues and other business relationships.

• Meetings with clients to gather information and to ensure that project objectives and time frames are understood.

• If the copywriting job is with a large advertising agency or large company you will be expected to work in a team environment and need to ensure that copy tone and style are consistent with and complement the work done by other team members.

• Maintain a high standard of copywriting and exercise quality control on all copy, including obtaining necessary approvals, fact-checking and keeping accurate records and appropriate backup.

• Research content, and rewrite/edit content where required.

Required qualifications and personal traits:

• Most large advertising agencies or companies require tertiary qualifications, such as a degree in English, journalism, communications or a related field.

• Some will require experience as a copywriter with e.g. exposure to writing print promotional materials, web content, articles and copy to support advertising and marketing initiatives.

• Excellent written and verbal communication skills, with strong editing and proofreading abilities.

• Ability to write compelling messages in a range of styles for varied projects and diverse audiences.  This would require the following personal traits:

• Excellent interpersonal skills – you need to be able to communicate at all levels.

• Ability to prioritize projects, work within short time frames and meet deadlines.

There is a copywriting job for you out there if you are keen. Go after it and be determined. I can’t help you with tertiary qualifications, but I can help you getting started with:

An amazing arsenal of proven and tested strategies on copywriting and other advertising and marketing strategies that will explode your copywriting career check out this package of a good friend and colleague Trevor ‘Toe Cracker’ Crook – the Crocodile Dundee of Copywriting.  

Click Here

for “The Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day”.

… And to get you started in a copywriting job - here are some great sites that offer various freelance copywriting jobs. You select the job you like and put in a bid.

·         Freelance Work Exchange

·         Get A Freelancer

·         Writerlance – freelance writing

… And if you are looking for a web site development program that cuts your development time down massively, then inquire about XSitePro. It is the Internet Marketer’s alternative to FrontPage and DreamWeaver.

Success with your copywriting job.